How to create consistency across your online marketing.

And a step-by-step guide to building your Farm's Brand Kit.

Author

Mitch Hinrichs
September 17, 2023

Read time: 5 Minutes

Let’s create your brand design and create your farm’s brand kit. You can use it to create consistent aesthetics across your marketing material so that when your customers see your marketing in different places, they make the connection, and you stay on the top of their minds.

What is Brand Design?

Brand design is the process of crafting a brand’s visual identity by creating a unified system of design elements, such as logos, colors, typography, illustration, and photography.

Some of you may already have some of these pieces in place, which is a great starting point. But if you don’t, there's no need to panic. Many brands go through multiple re-branding as their culture, values, and direction change.

Creating a Brand Design Kit is a great place to start after you have crafted your farm’s brand story. This Brand Kit will be a valuable resource for your farm and team to not only create professional marketing material but also unify your farm in a way you will all start to feel.

So, where do we get started?

How Do You Create a Brand Kit?

Tools & Websites to Use

Example: “Farm Marketing Brand Kit”

I put together a simple brand kit for Farm Marketing so I could easily start developing consistent graphics and marketing material across my entire online footprint: website, newsletter, LinkedIn, Instagram, etc.

I used Canva to create this kit using one of their thousands of templates!

As the brand kit above shows, having a plan (in terms of color, typography, and logo variations) will make your efforts when creating marketing materials smoother and more effective.

Take some time to explore Dribbble and Behance to find inspiration for your farm’s brand. If you already have a logo, colors, or typography, go ahead and create a brand kit on Canva.

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